Promoting The Tech Products at Foursquare

Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Figma

My role

As a Production Designer at Foursquare, I had the opportunity to work collaboratively alongside the Brand & Design design team to produce a diverse variety of engaging content for the Product Marketing team.

My tenure at Foursquare started along with a newly established new brand style with which the Brand & Design team was working to implement across all internal and outgoing content. Under this new brand aesthetic, I produced a variety of one-sheets and white papers that focused on advertising a specific Foursquare product in greater detail or celebrating news about a new milestone Foursquare had reached.

I also produced a number of informative ebooks for the Product Marketing team that served as comprehensive guides on how to effectively engage with Foursquare’s suite of innovative products or highlighted new milestones the company had successfully reached.

On occasion, I would also design custom content specifically tailored for marketers and sellers when necessary. These particular requests often involved creating either static or animated graphics that effectively helped illustrate the function and capabilities of Foursquare’s suite of products. Below is an animation that I carefully created using Adobe Premiere Pro, which is meant to clearly illustrate the specific function of Foursquare’s “Visits” resource.

I collaborated with the Product Marketing and Sales teams to create many client presentations and pitch decks. These materials offered detailed information about Foursquare’s growing suite products and their benefits, incorporating relevant photography and clear illustrations to help engage readers through the content. With the Brand team's assistance, I aimed to make the presentations visually appealing and increasingly creative with each version.